The logo has the shape of a coned waffle with a doggy hanging from the cone. The line graphics and the flat colors with blacks makes it look more entertaining. The brand name goes in between the logo, making it a word mark pictorial graphic icon. The image of the dog attracts the kids and symbolize a friendly atmosphere over the shop or snack bar. The logo catches a pleasurable look and creates in the viewer an impression of delicious ice creams. It can be preferred for ice cream parlours, snack bars, restaurants, tea shops etc.