The wordmark logo figures a masculine bodybuilder and a dumbbell inside a shield. The shield and images use white and blue while the tag goes with a different color, orange with light neutrals. The fit image of a man and the dumbbell portrays the benefit of hard workout in a gym. The shield symbolises victory and championship. It creates an impression of a champion from a fitness gym for men. The modern, dual-toned logo can be an apt for bodybuilding industry, like a fitness center, gym etc.